Media relations campaign – Common Fisheries Policy Reform.

Date: 2012-2013
Type: Communication & awareness, Environment
Location: Greece

As part of the pan-European media relations campaign of the Directorate-General for Maritime Affairs and Fisheries of the European Commission, on the Common Fisheries Policy reform, EIR undertook the targeted dissemination of press packs to Greek media. EIR identified national and specialised media and undertook a targeted media campaign disseminating press packs. The types of media targeted were:
- print and online versions of national daily political and economic newspapers
- print and online versions of regional daily economic newspapers
- print and online versions of weekly national magazines
- specialized magazines and websites focused on fishery