Sailing enthusiasts were the target of our communication actions for the PERSEUS projects. As part of its work in the PERSEUS project, Revelle launched the PERSEUS & Sailing Campaign, promoting eco-friendly sailing in the Mediterranean Sea.
The campaign was targeted to sailors and sailing enthusiasts sailing for leisure and ran from June to October 2014. It aimed to lessen the negative impact of sailing on the environment by providing sailing enthusiasts with valuable information on eco-friendly best practices for more environmental friendly sailing excursions.
The campaign leaflet was disseminated to over 1,500 sailboats in the Mediterranean. The leaflet included facts and practical tips, such as how to protect sea grass when anchoring, how to use fuel wisely and a reminder on more obvious precautions such as not throwing litter into the sea.
The highlight of the campaign was the Sustainable Sailing Photo Contest. Sailing enthusiasts sent their photos of sustainable sailing practices and marine life at sea and had the chance to win a lucrative discount voucher on their next sailing trip. Over 200 sailors participated in the contest and photos of sunsets, sail boats, beaches, clear waters, life on board, marinas, coastal or underwater flora and fauna were received and can be viewed here.
